Why you Need a Website
And How a Website Can Make you Money
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Maybe you’re asking yourself, “do I need a website for my business?” If so, you’ve likely been wondering how a website can grow your business or make you money. Here, we’ll dive into six benefits of having a website for your business and how these benefits can make you money.
Whether you are a small business owner, freelancer, creative, blogger, or service provider, these benefits can help you reach more clients, customers, or readers and scale your business.
1. A Website can Improve your Credibility
When a potential client, customer, or brand lands on your website, it presents your business as being professional and credible. It says, this isn’t just a hobby, this is a legitimate business that I take seriously and am committed to. This credibility builds a sense of trust among your site visitors, making them more likely to convert into paying clients.
2. Expand your Reach & Get Found
Having a website alone isn’t going to create tremendous growth. But having a website with optimized SEO (Search Engine Optimization) should drive traffic to your site and help potential clients find you. By utilizing SEO, when someone googles your industry, you’re more likely to be found. To test this theory, go to Facebook and search for your specific industry, “Web Designer” for example. A thousand-plus results come up with pages and groups all about web design, becoming a web designer, web designer training, etc. But go to Google and search “Web Designer” and you’ll get actual results for web design agencies.
3. Make it Easy for Customers to Contact you
By having a website with a clear way for potential customers to contact you, you’re more likely to overcome barriers and generate sales. When a customer has a question about a product or service you offer, they wont spend a long time trying to track down the best way to reach you, instead they’ll turn to one of your competitors.
4. Build an Email List
Using your website you can offer an incentive for site visitors to provide you with their email address. Once you have your email list built, you can utilize email marketing to easily reach out to your site visitors and nourish them until they (hopefully) turn into paying clients.
5. You Own It
Many new business owners rely on social media instead of a website as a way of marketing their business. While social media is an important tool, their is one large drawback – you don’t own it. At any moment, your Facebook, Instagram, Pinterest, or TikTok account can be suspended, possibly at no fault of your own. If that happens, then you are immediately and completely cut off from your audience. Whereas, a website on the other hand, belongs to you.
6. Learn About your Customers
Once your website is in place and generating traffic, you can use a variety of tools, including Google Analytics, to learn more about your customers, what they’re searching for, what device they are using, and how they interact with your site. You can then use this information to market more strategically to them directly.
The best part? Your website doesn’t have to break the bank. My web design packages start out at less than $600, and include everything you need to start growing your business and building your online presence.